Vermont Teddy Bear Success Story

Intelligent IT Infrastructure solutions that deliver unmatched performance and platform flexibility

Vermont Teddy Bear Success Story

See how Vermont Teddy Bear handled a 700% spike in traffic with no downtime


Online retail

Business Need

Reliable IP service and content delivery network to handle traffic spikes

Internap Solution

Content Delivery Network (CDN), Performance IPTM, Colocation

Customer Overview:

The Vermont Teddy Bear Company has been creating personalized bears since 1984. Through the years, Vermont Teddy Bear has created several sister companies, including PajamaGram and Calyx Flowers. While their teddy bear business is most popular around Valentine’s Day, pajama sales are highest during the Christmas holiday season. Popular items such as Pillow Puppets, Hoodie-Footies and PajamaJeans have recently emerged from this forward-thinking company.

Business Challenge:

Network traffic greatly affects Vermont Teddy Bear’s business, especially since 80% of their products are sold online. They needed a partner that could not only help them reliably deliver content to shoppers, but could also handle traffic spikes as high as 700% over several days without a service blip.


  • Handled 700% spike in traffic with no downtime
  • Supported holiday rush with little effort on the part of internal IT staff
  • Streamed video content flawlessly

Bottom Line:

In the premium gift industry, retailers are under tremendous pressure to meet sales goals under condensed timeframes. For gift companies who rely on Internet sales to meet their numbers, there is no room for error when selecting supporting IT Infrastructure services. Using Internap’s CDN services, Vermont Teddy Bear can adapt to fluctuating business needs on demand, and roll out new storefronts and sub-brands without incurring the time and expense of procuring additional server, storage and related hardware that would sit underutilized most of the year. Internap’s reliable IP service, backed by a superior SLA, ensures that the Vermont Teddy Bear, PajamaGram and Calyx Flowers websites are always available. Additionally, the company’s colocation service allows Vermont Teddy Bear to increase capacity, power and cooling quickly and easily. Overall, Internap’s suite of IT Infrastructure services makes it easy for Vermont Teddy Bear and its sister companies to give customers a great shopping experience all year long.